USC Hillel Professional Staff Team

Dave Cohn

Allen & Ruth Ziegler Executive Director, CEO Jewish Alumni Association

(213) 973-1203

Dave Cohn began his service as Executive Director of USC Hillel in the summer of 2019. Prior to returning to USC, Dave oversaw a period of growth and transformation in engagement as Director of Emory Hillel, retooling its Campus Engagement Internship and achieving recognized excellence in breadth and depth of student engagement from Hillel International.

A Chicago native, the inspiration for Dave’s dedication to Jewish communal work grew from his many years as a camper and staff member at Olin-Sang-Ruby Union Institute (OSRUI), a Jewish summer camp in Wisconsin. Prior his time at Emory, he worked in development and strategic projects for Hillel at UCLA and spent years as a music educator in public school and synagogue settings.


Dave completed his MPA at USC and is a proud member of the Trojan Family. He also holds degrees in Jewish Nonprofit Management from HUC-JIR and in music from the University of Illinois. He’s married to Sarah Ruben, an early childhood educator, and they are proud parents to their daughter, Selah. When not at Hillel, Dave can be found adventuring in the outdoors, cruising the farmer’s market for some fresh produce, and traveling the world with his family.

Andrew Max

Assistant Director

(213) 973-1204

Andrew joined USC Hillel's professional team in 2018 as the Assistant Director and has been a part of the Hillel family since 2015. During his time at Central Florida Hillel in Orlando, Florida (2015-2018) he served as the Israel Engagement Coordinator and Director of Jewish Student Life. Andrew gained valuable experience educating on topics including Israel and Jewish philosophy and encouraged students to explore their personal connection to their heritage and tradition. Andrew mastered the delicate balance between hosting large-scale programs designed to reach hundreds of students while still helping each individual connect on an intimate level with the Jewish community and their Judaism.


Prior to joining the global Hillel team, Andrew worked as a Jewish leadership professional with Alpha Epsilon Pi, the Jewish fraternity. He traveled across the United States, Europe, and Israel expanding the fraternity’s global brand and consulted hundreds of Jewish leaders on matters of leadership development, civic engagement, and Jewish pride. This rewarding experience cemented his ambition to become a career Jewish professional. Andrew grew up in San Diego, CA and graduated from Cal Poly, San Luis Obispo with a B.S. in Psychology.  He has traveled to Israel over 15 times for professional, leisure, and learning experiences. Andrew loves being involved with sports, traveling, and spending time with friends.

Liora Petel

Operations Director

(213) 973-1205

Liora Petel is the Operations Director at USC Hillel.  Originally from Detroit, Liora has lived all over the US devoting herself to working in the nonprofit Jewish sector.  Liora has worked at the American Jewish University’s Elderhostel program, at the Marcus Jewish Community Center of Atlanta in Special Events and the most amazing five years at the New Orleans Jewish Community Center, wearing many different hats.   Liora received her BA in Business from the American Jewish University and her MBA from the University of New Orleans with a concentration in Human Resources. Management.  Liora and her husband Eli have three children, and she actively volunteers for her children’s school, sports teams and their synagogue. She is a diehard lover of chocolate, travel and adventure and always has a wild and crazy story to tell.

Jordyn Walker

Assistant Director of Advancement

(213) 973-1202

A Colorado native, Jordyn has a diverse professional background in volunteer recruitment and management, marketing, and development. Before joining the USC team, Jordyn worked for the Girl Scouts of Colorado, The Broadmoor World Arena, and served as the Regional Coordinator for Rock the Earth, an environmental advocacy organization who partners with the music industry. Jordyn graduated Magna Cum Laude from the University at Buffalo in 2014, earning Political Science and Global Gender Studies degrees. Fight on!

Rebecca Ruben

Associate Director of Student Wellness

Rebecca Ruben is a clinical social worker and graduate of the University of Southern California Suzanne Dworak-Peck School of Social Work. Prior to joining USC Hillel, she worked with young adults at Glendale Community College, the California Institute of the Arts (CalArts) and a variety of K-12 schools in Los Angeles and Orange County. Before earning her MSW, Rebecca worked in non-profit development and event management. She has served as a volunteer lay leader with the Anti-Defamation League and is an alumnus of the Jewish Federation of Greater Los Angeles New Leaders Project.


Rebecca’s therapeutic approach is grounded in the belief that we all have the capacity to grow and heal. Her clinical interests include anxiety and depression, sexual identity, career development, life transitions, the grief process, perfectionism, relationship issues, and stress management. She enjoys helping students increase self-awareness, improve relationships and overall functioning, and work toward building a meaningful life.

Emily Joachim

Engagement Associate: IACT Birthright Coordinator

(213) 973-1199

Emily Joachim is originally from Danville, CA but spent the last four years at Cal Poly San Luis Obispo majoring in Art and Design with a concentration in Graphic Design. While in San Luis Obispo, Emily served on the board of various Jewish organizations including Hillel of San Luis Obispo. Her connection to her Jewish identity was discovered in college and prompted her interest in working at Hillel. Emily just got back from her first time in Israel this past summer and is so excited to be the new Birthright Israel Coordinator at USC Hillel. Emily is so excited to be working closely with students to recruit as many people as possible to go on Birthright trips with her in the winter and summer!

Eitan Snyder

Engagement Associate: Springboard Ezra Fellow

(213) 973-1199

Eitan Snyder is a Rockville, MD native and a graduate of the Charles E. Smith Jewish Day School. In 2018, he earned a Bachelor of Music degree in Music Business with a minor in Entrepreneurship at the University of Miami’s Frost School of Music, focusing on songwriting and singing in Frost’s highly acclaimed choral, jazz vocal, and popular music ensembles. While in Miami, Eitan served as President of the Music Industry Association, sang in the Second Avenue Jewish Chorale (directed by USC alumna Dr. Coreen Duffy), and was heavily involved at University of Miami Hillel (he even did his senior recital in the Hillel building). Eitan is excited to bring Jewish learning and text into students’ daily lives in engaging and innovative ways!

Brooke Schneider

Executive Assistant

(213) 973-1200

Brooke Schneider is the Executive Assistant at USC Hillel. Brooke is from Greenville, South Carolina and graduated with a Bachelor of Fine Arts with an emphasis in ceramics, printmaking, and darkroom photography from the University of Southern California in 2018. She worked for USC Hillel as an undergraduate work study student for 4 years and joined Hillel’s Professional Staff in the summer of 2018. When Brooke is not at Hillel, she is teaching ceramics, leading Young Life, making art, reading, at Carl’s Jr, or watching tv.

Sam Stern

Rabbinic Intern

Sam serves as USC Hillel's Rabbinic Intern, mentoring the Hillel student Spiritual and Ritual Life Committee. A Texas native, Sam is currently completing Rabbinical School at Hebrew Union College. 

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