Staff

Bailey London Allen & Ruth Ziegler Executive Director, USC Hillel / USC Jewish Alumni Association
Andrew Max Assistant Director
Julie Macht Development Director
Liora Petel Operations Director
Jordyn Walker Development Associate
Brooke Schneider Executive Assistant
Emily Baseman Community Development Associate
Emily Joachim Engagement Associate – IACT: Birthright Israel Coordinator
Eitan Snyder Engagement Associate
Rick Lupert Marketing Associate

Bailey London
Allen & Ruth Ziegler Executive Director, USC Hillel
CEO Jewish Alumni Association
bailey@uschillel.org
(213) 973-1203

Bailey London is the Allen & Ruth Ziegler Executive Director of the USC Hillel Foundation. Bailey previously served as the Director of Emerging Leadership and Next Gen Initiatives at the Jewish Federation of Palm Beach County. While at the Federation, she developed and implemented a prestigious leadership training program and significantly impacted the Jewish community through financial resource development and young adult engagement. Bailey graduated with two Masters Degrees from the USC School of Social Work and HUC’s School of Non-Profit Management. In Spring 2014, Bailey was selected to be a member of Future50, an initiative fueled by the USC Center for Religion & Civic Culture to identify and foster “emerging leaders who are beginning to shape the future landscape of faith in Los Angeles.” With infectious enthusiasm and energy, and as a proud Trojan alumna, Bailey is excited to continue the transformation of Jewish life at USC.

Bailey London

Andrew Max
Assistant Director
andrew@uschillel.org
(213) 973-1204

Andrew comes to us after 3 years at Central Florida Hillel in Orlando, Florida. While serving as the Director of Jewish Student Life at the nation’s largest University (the University of Central Florida) with the nations 3rd largest Jewish student population (6,000 Jewish students), Andrew gained valuable experience working with Jewish students to educate them on topics such as Israel and Jewish philosophy, while allowing them to explore their personal connection to their heritage and tradition. Andrew mastered the delicate balance between hosting large-scale programs designed to reach hundreds of students while still helping each individual connect on an intimate level with the Jewish community and their Judaism. Prior to joining our global Hillel team, Andrew spent 3 years as a Jewish leadership professional with Alpha Epsilon Pi, the Jewish fraternity. He travelled across the United States, Europe, and Israel expanding the fraternity’s global brand and consulting hundreds of Jewish leaders on matters of leadership development, civic engagement, and Jewish pride. This rewarding experience cemented his ambition to become a career Jewish professional. Andrew grew up in San Diego, CA and graduated from Cal Poly, San Luis Obispo in 2012 with a B.S. in Psychology. Throughout his life he has travelled to Israel over 15 times, including living in Israel from 2007-2008. He spent 10 weeks of intensive study at Yeshivat Aish HaTorah in Jerusalem and continues his Jewish learning on a weekly basis. Andrew loves being involved with sports, traveling, and spending time with friends.

Andrew Max

Julie Macht
Development Director
julie@uschillel.org
213) 973-1201

Julie Macht, originally from New York, grew up and lives in Beverly Hills. She is a graduate of University of California, Berkeley, and Yeshiva University’s Benjamin N. Cardozo School of Law. She has a myriad of experience in fundraising, communications, and public relations, which she brings to bear on her deep commitment to broadening support for Hillel’s mission, programs and initiatives. Julie’s ties to the Los Angeles Jewish community run deep both professionally and personally. Before coming to Hillel, she worked as the Development Director for Temple Emanuel of Beverly Hills, connecting congregants in deep meaningful ways to help create a thriving community. Julie currently sits as the Vice President of the Board of Habonim Dror-Camp Gilboa, a Jewish youth movement, where she previously served as their founding development and communications professional. Julie also provided fundraising consultation for Habonim Dror North America. Julie and her husband David Beenhouwer, a physician/scientist at the Veteran’s Administration, have four high-school and college-aged children who are actively involved in a variety of social justice projects that give back to the Jewish community. Julie feels priviledged to be working at USC Hillel, and welcomes your interest in, and suggestions for, sustaining the future of this organization.

Julie Macht

Liora Petel
Operations Director
liora@uschillel.org
(213) 973-1205

Liora Petel is the Operations Director at USC Hillel.  Originally from Detroit, Liora has lived all over the US devoting herself to working in the nonprofit Jewish sector.  Liora has worked at the American Jewish University’s Elderhostel program, at the Marcus Jewish Community Center of Atlanta in Special Events and the most amazing five years at the New Orleans Jewish Community Center, wearing many different hats.   Liora received her BA in Business from the American Jewish University and her MBA from the University of New Orleans with a concentration in Human Resources. Management.  Liora and her husband Eli have three children, and she actively volunteers for her children’s school, sports teams and their synagogue. She is a diehard lover of chocolate, travel and adventure and always has a wild and crazy story to tell.

Liora Petel

Jordyn Walker
Development Associate
jordyn@uschillel.org
(213) 973-1202

A Colorado native, Jordyn has a diverse professional background in volunteer recruitment and management, marketing, and development. Before joining the USC team, Jordyn worked for the Girl Scouts of Colorado, The Broadmoor World Arena, and served as the Regional Coordinator for Rock the Earth, an environmental advocacy organization who partners with the music industry. Jordyn graduated Magna Cum Laude from the University at Buffalo in 2014, earning Political Science and Global Gender Studies degrees. Fight on!

Jordyn Walker

Brooke Schneider
Executive Assistant
brooke@uschillel.org
(213) 973-1200

Broooke Schneider

Emily Baseman
Springboard Fellow – Innovation Specialist
emily@uschillel.org
(213) 973-1202

Emily Baseman is originally from Harrisburg, PA but spent the last four years at University of Maryland outside of Washington DC. She earned a Bachelor of Arts in Political Science with a minor in Law in Society. Emily’s study abroad experience in Florence triggered her love for exploring new places and prompted her move to Los Angeles. Emily is so excited to begin her role as a Springboard Fellow, a 2 year program through Hillel International, focusing on bringing innovation to college campuses utilizing design thinking methods. At USC, Emily will be working closely with students planning programs and events while keeping innovation in mind. She is so excited to get to know the students at USC and discover new ways to engage Jewish students across all areas of campus. USC Hillel is proud to be one of only twenty-five Hillels across the country selected to receive an Innovation Fellow!

Emily Baseman

Emily Joachim
Engagement Associate – IACT: Birthright Israel Coordinator
emilyj@uschillel.org
(213) 973-1199

Emily Joachim is originally from Danville, CA but spent the last four years at Cal Poly San Luis Obispo majoring in Art and Design with a concentration in Graphic Design. While in San Luis Obispo, Emily served on the board of various Jewish organizations including Hillel of San Luis Obispo. Her connection to her Jewish identity was discovered in college and prompted her interest in working at Hillel. Emily just got back from her first time in Israel this past summer and is so excited to be the new Birthright Israel Coordinator at USC Hillel. Emily is so excited to be working closely with students to recruit as many people as possible to go on Birthright trips with her in the winter and summer!

Emily Joachim

Eitan Snyder
Engagement Associate
eitan@uschillel.org
(213) 973-1199

Eitan Snyder is a Rockville, MD native and is a recent graduate of the University of Miami’s Frost School of Music in Coral Gables, FL. He earned a Bachelor of Music degree in Music Business with a minor in Entrepreneurship, focusing on songwriting and singing in Frost’s highly acclaimed choral, jazz vocal, and popular music ensembles. While in Miami, Eitan served as President of the Music Industry Association, sang in the Second Avenue Jewish Chorale (directed by USC alumna Dr. Coreen Duffy), and was heavily involved at University of Miami Hillel (he even did his senior recital in the Hillel building). Eitan is a big believer in intentional Jewish practice and is excited to bring Jewish learning and text into students’ daily lives in engaging and innovative ways!

Eitan Snyder

Rick Lupert
Marketing Associate
marketing@uschillel.org

Rick Lupert is the Marketing Associate for USC Hillel. He creates and maintains Hillel print and electronic marketing materials as well as maintaining the USC Hillel website. He previously served as Assistant Director for Hillel at Pierce and Valley Colleges where he created the award winning Jewish student arts and culture magazine “Ohmanut” and staffed 8 Birthright Israel Trips. He lives in Van Nuys with his wife Addie and their son Jude and is involved with the Los Angeles poetry community and is the author of several poetry collections and editor of the poetry anthology “A Poet’s Haggadah – Passover Through the Eyes of Poets.”

Rick Lupert