Staff

Bailey London Allen & Ruth Ziegler Executive Director, USC Hillel / USC Jewish Alumni Association
Rabbi Ashley Berns-Chafetz Assistant Director and Rabbi
Jordyn Walker Development Associate
Nora Greenstein Program Manager
Matthew Alfasso IACT Israel Engagement Coordinator
Emily Baseman Springboard Fellow – Innovation Specialist
Yehudit Schindel Operations and Administrative Manager
Rick Lupert Marketing Associate

Bailey London
Allen & Ruth Ziegler Executive Director, USC Hillel
CEO Jewish Alumni Association
bailey@uschillel.org
(213) 973-1203

Bailey London is the Allen & Ruth Ziegler Executive Director of the USC Hillel Foundation. Bailey previously served as the Director of Emerging Leadership and Next Gen Initiatives at the Jewish Federation of Palm Beach County. While at the Federation, she developed and implemented a prestigious leadership training program and significantly impacted the Jewish community through financial resource development and young adult engagement. Bailey graduated with two Masters Degrees from the USC School of Social Work and HUC’s School of Non-Profit Management. In Spring 2014, Bailey was selected to be a member of Future50, an initiative fueled by the USC Center for Religion & Civic Culture to identify and foster “emerging leaders who are beginning to shape the future landscape of faith in Los Angeles.” With infectious enthusiasm and energy, and as a proud Trojan alumna, Bailey is excited to continue the transformation of Jewish life at USC.

Bailey London

Rabbi Ashley Berns-Chafetz
Assistant Director and Rabbi
rabbiashley@uschillel.org
(213) 973-1204

Rabbi Ashley Berns-Chafetz was born and raised in Los Angeles, California. She graduated from the University of Southern California with a Bachelor of Science in Health Promotion and Disease Prevention, with a minor in Judaic Studies from the Hebrew Union College-Jewish Institute of Religion. In addition to pursuing her rabbinic ordination, Rabbi Ashley also completed her Masters in Jewish Education at Hebrew Union College- Jewish Institute of Religion and received a Masters Concentration in Israel Education through the iCenter for Israel Education. She was ordained from HUC-JIR in 2016. For the last year, she has served as the rabbi for the Santa Ynez Valley Jewish Community. Rabbi Ashley is married to Eric, a fellow Jewish educator, and they are the proud parents of Zoe. She is thrilled to return to USC to serve as the Associate Director and Rabbi at USC Hillel! Her time as a student at USC was life-changing and she is excited to build relationships with students and grow the Jewish presence on campus. She looks forward to working with student leaders, Hillel professionals and USC administration to ensure the success of USC Hillel for students today, and for future Trojans!

Rabbi Ashley Berns-Chafetz

Jordyn Walker
Development Associate
jordyn@uschillel.org
(213) 973-1202

A Colorado native, Jordyn has a diverse professional background in volunteer recruitment and management, marketing, and development. Before joining the USC team, Jordyn worked for the Girl Scouts of Colorado, The Broadmoor World Arena, and served as the Regional Coordinator for Rock the Earth, an environmental advocacy organization who partners with the music industry. Jordyn graduated Magna Cum Laude from the University at Buffalo in 2014, earning Political Science and Global Gender Studies degrees. Fight on!

Jordyn Walker

Nora Greenstein
Program Manager & Ezra Fellow
nora@uschillel.org
(213) 973-1201

Nora Greenstein is the Program Manager at USC Hillel. A DC native, Nora received her BA from the University of Michigan in Ann Arbor, earning her major in Psychology and minor in History. She is a part of the Ezra Fellowship, a program through Hillel International working on integrating Jewish education and content into engagement methodology. She loves getting to meet students from all over campus, and is always looking to take them out to coffee – so stop in the office and say hi! Fight on!

Nora Greenstein

Matthew Alfasso
IACT Israel Engagement Coordinator
matt@uschillel.org
(213) 973-1199

Matthew was born and raised in Los Angeles, California. He graduated from the University of California, Berkeley with a Bachelor of Arts in Film and Media Studies with a minor in Jewish Studies. Matthew has spent many years in Israel, including time as a participant on the Nativ Gap-Year Program and recently as a staff member on the Kivunim Gap-Year Program in Israel. He has also served as a staff member and Rosh Edah at Camp Ramah in California for many years and worked on a Kibbutz. He is thrilled to come to USC to serve as the IACT Israel Engagement Coordinator at USC Hillel! His time as a student at Berkeley Hillel and in Israel was life-changing and he is excited to build relationships with students and engage with them about Israel. He looks forward to working with student leaders, Israel clubs, and fellow Hillel professionals to create engaging and educational content about Israel and facilitate unforgettable Birthright trips.

Matt Alfaso

Emily Baseman
Springboard Fellow – Innovation Specialist
emily@uschillel.org
(213) 973-1199

Emily Baseman is originally from Harrisburg, PA but spent the last four years at University of Maryland outside of Washington DC. She earned a Bachelor of Arts in Political Science with a minor in Law in Society. Emily’s study abroad experience in Florence triggered her love for exploring new places and prompted her move to Los Angeles. Emily is so excited to begin her role as a Springboard Fellow, a 2 year program through Hillel International, focusing on bringing innovation to college campuses utilizing design thinking methods. At USC, Emily will be working closely with students planning programs and events while keeping innovation in mind. She is so excited to get to know the students at USC and discover new ways to engage Jewish students across all areas of campus. USC Hillel is proud to be one of only twenty-five Hillels across the country selected to receive an Innovation Fellow!

Emily Baseman

Yehudit Schindel
Operations and Aministrative Manager
yehudit@uschillel.org
(213) 973-1205

Yehudit Schindel is the Operations and Administrative Manager here at Hillel. She attended Stern College from 2001-05 where she graduated with a BA in fine arts. Yehudit previously worked as an office manager as well as a marketing associate in New York City. She moved to Los Angeles 6 years ago with her husband Zvi. Together they have three children Akiva 7, Ayelet 5, and Orly who is almost 2.

Yehudit Schindel

Rick Lupert
Marketing Associate
marketing@uschillel.org
(818) 305-4457

Rick Lupert is the Marketing Associate for USC Hillel. He creates and maintains Hillel print and electronic marketing materials as well as maintaining the USC Hillel website. He previously served as Assistant Director for Hillel at Pierce and Valley Colleges where he created the award winning Jewish student arts and culture magazine “Ohmanut” and staffed 8 Birthright Israel Trips. He lives in Van Nuys with his wife Addie and their young son Jude and is involved with the Los Angeles poetry community and is the author of several poetry collections and editor of the poetry anthology “A Poet’s Haggadah – Passover Through the Eyes of Poets.”

Rick Lupert